One process.
Two ways to start.
Every founder's starting point is different. Some need clarity before anything else. Some already know what to build and are ready to start development. Greenstrat's process supports both.
The overall journey
Most founders don't need to move through every stage with Greenstrat — you can enter at whichever point matches where you are today.
Start with clarity
If you're unsure about the problem, the customer, or what belongs in your MVP, start with a Startup Clarity session. You'll leave with a clear, prioritized set of next steps — which may or may not involve building anything yet.
Explore Startup ClarityStart with building
If you already know what you want to build and are ready to develop it, we can move straight into scoping and building your SaaS MVP.
Explore MVP DevelopmentThe six stages, in detail
01 — Understand
We start by understanding your idea, your users, the problem you're solving, and the business context around it.
02 — Define
We define the core product and what actually belongs in the first version — and, just as importantly, what doesn't.
03 — Design
We map the key user journeys and product experience, so the build has a clear shape before development starts.
04 — Build
We develop the core SaaS MVP — the smallest useful version worth testing with real users.
05 — Launch
We get the product ready for its first users, and support you through that initial release.
06 — Learn
We use real user feedback to determine what should be improved, changed, or built next.
Not sure which path fits you?
Bring the idea, product or problem to a session — we'll help you figure out where to start.